Planning a successful business exit requires foresight, preparation, and a clear strategy. This article provides a structured roadmap to help businesses optimise their value, mitigate risks, and prepare for smooth transitions, whether through trade sales, private equity (PE), or IPOs. This guide distils complex processes into actionable advice tailored to small and medium-sized businesses (SMBs). It covers essential aspects like valuation drivers, transaction types, due diligence, and benchmarking while addressing common challenges faced by founders during the exit process.

The recent session on marketing for startups, presented by Sarah, offered practical insights into developing impactful marketing strategies, especially for small teams or single-resource setups. Drawing from over 15 years of experience in tech, Sarah shared methods to define goals, understand target audiences, and create value-driven content.