Tag Archives: marketing strategy

The Power of Precision: How Defining Your Ideal Customer Drives Growth

In the world of scaling a business, particularly in SaaS and cybersecurity, one of the biggest challenges is not just acquiring customers but acquiring the right customers. In a recent session, Richard Blundell, co-founder of Venture and a former executive at MessageLabs, shared hard-earned lessons from his experience scaling businesses, including MessageLabs’ remarkable journey from startup to a $695 million acquisition by Symantec.

Continue reading

ICP vs. Persona: What’s the Difference?

In sales and marketing, two concepts often come up when discussing customer targeting: the Ideal Customer Profile (ICP) and the Buyer Persona. While these terms are sometimes used interchangeably, they serve distinct purposes and focus on different aspects of your target audience. Understanding the difference between the two is crucial for aligning your marketing and sales efforts effectively.

Continue reading