Tag Archives: Jack Trout

The 22 Immutable Laws of Marketing – Timeless Truths or Strategic Myths?

In this punchy rulebook, Ries and Trout lay out 22 fundamental marketing principles, from the power of being first, to the dangers of brand extension. This article reviews each law’s strategic relevance, critiques the rigid tone of the book, and shows how to apply its timeless (if sometimes controversial) advice in a modern context.

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Positioning: The Battle for Your Mind – A Classic Reframed for the Modern World

A landmark in marketing literature, Positioning reframes the idea of competition. It’s not about having the best product, it’s about owning a distinct place in the customer’s mind. This article explores the book’s key insights, including category creation, mental perception, and naming strategy. It provides actionable advice for professionals seeking clarity in how they present themselves or their brand.

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