Tag Archives: branding

Positioning: The Battle for Your Mind – A Classic Reframed for the Modern World

A landmark in marketing literature, Positioning reframes the idea of competition. It’s not about having the best product, it’s about owning a distinct place in the customer’s mind. This article explores the book’s key insights, including category creation, mental perception, and naming strategy. It provides actionable advice for professionals seeking clarity in how they present themselves or their brand.

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Marketing for Deal Generation: Insights from Tom Glason and Munya Hoto

In this Cyber Runway Scale session, Tom Glason and Munya Hoto of ScaleWise shared insights into how startups can leverage marketing to attract investment and strategic partnerships. The discussion covered branding, lead generation, and digital strategies that drive deal flow for early-stage cyber companies.

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