A landmark in marketing literature, Positioning reframes the idea of competition. It’s not about having the best product, it’s about owning a distinct place in the customer’s mind. This article explores the book’s key insights, including category creation, mental perception, and naming strategy. It provides actionable advice for professionals seeking clarity in how they present themselves or their brand.
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Positioning: The Battle for Your Mind – A Classic Reframed for the Modern World
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