Monthly Archives: September 2024

Cracking Government and SME Markets: Customer Acquisition Insights from Adie Holt

Adie Holt explored the complexities of working with government and SME clients, offering practical advice for navigating long sales cycles, building strategic relationships, and overcoming procurement challenges in the Cyber Runway: Scale accelerator.

Continue reading

Navigating the Defence and National Security Sector: Lessons from James Gayner MBE

James Gayner MBE provides a comprehensive overview of how startups can engage with the defence and national security sectors. Learn how to navigate the complex procurement landscape, build relationships with prime contractors, and overcome the hurdles faced by SMEs in this challenging but rewarding space.

Continue reading

Mastering Product and Commercial Fit: A Guide for Startups with Nick Gardner

Nick Gardner’s workshop in the Cyber Runway: Scale program explored the elusive concept of product-market fit (PMF) and how startups can practically identify and maintain it. Learn how to target the right customer segments and adjust your market strategy for sustainable growth.

Continue reading

How to Identify the Moment You’ve Achieved Product-Market Fit: Insights from Dave Palmer

This article delves into Dave Palmer’s actionable advice on how startups can know when they’ve truly achieved product-market fit (PMF). Discover the key moments that signal PMF and learn how to overcome the inevitable challenges along the journey.

Continue reading

A Lucky Tombola Win and the Start of My Midlands Bonsai Society Journey

About 15 years ago, I won a large Jade bonsai at a raffle during a visit to the Birmingham Botanical Gardens with my sons. Over time, caring for the bonsai became more of a duty than a passion, but recently, I joined the Midlands Bonsai Society (MBS) for guidance on how to properly look after it. With help from members, I learned about techniques such as back budding and successfully repotted the bonsai. My initial journey with bonsai care has been rewarding, and I look forward to continuing this process with the support of the MBS.

Continue reading