Tag Archives: sales

The Power of Precision: How Defining Your Ideal Customer Drives Growth

In the world of scaling a business, particularly in SaaS and cybersecurity, one of the biggest challenges is not just acquiring customers but acquiring the right customers. In a recent session, Richard Blundell, co-founder of Venture and a former executive at MessageLabs, shared hard-earned lessons from his experience scaling businesses, including MessageLabs’ remarkable journey from startup to a $695 million acquisition by Symantec.

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