This virtual book is a guide to the entrepreneurial journey, drawn from real-world experiences in cyber startups. It distils insights from my time on the NCSC for Startups accelerator (cohort 13, 2023), the DSIT Cyber Runway Scale programme (2024/2025), and my mentoring on DSIT’s Cyber ASAP programme. It’s a collection of lessons, reflections, and hard-earned knowledge from the founders, investors, and industry leaders I’ve met along the way. Thanks to Marcel Duchamp you can think of it as a “ready made”, a curated work built from my blog articles, assembled to help you navigate the path from startup to scale, and beyond.