Daily Archives: January 9, 2025

Building and Maintaining Momentum in B2B Sales: A Strategic Approach

B2B sales is challenging, now more than ever. Tightening budgets, economic uncertainty, and an increasingly competitive landscape mean sales teams must be more strategic than ever in how they generate and sustain momentum. In a recent Cyber Runway session, Tom Glason, CEO of ScaleWise, shared insights on optimizing B2B sales strategies. With over 20 years of experience in B2B tech and leadership roles across startups and scaleups, Tom provided a roadmap for improving sales processes, from effective discovery calls to engaging product demos.

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The Strengths and Weaknesses of Using SeedLegals, Crowdcube, or Manual Processes for Your First Seed Fundraising Round

Choosing the right method for your seed fundraising round depends on your needs and circumstances. SeedLegals is ideal for first-time founders and private rounds due to its affordability, simplicity, and guidance. Crowdcube suits businesses seeking broad investor exposure, especially consumer-facing startups, as it combines fundraising with brand marketing. A manual process offers full control and customisation, making it best for experienced founders with established networks or complex funding terms. Evaluating your budget, time, and investor outreach needs will help determine the best approach for your startup.

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