B2B sales is challenging, now more than ever. Tightening budgets, economic uncertainty, and an increasingly competitive landscape mean sales teams must be more strategic than ever in how they generate and sustain momentum. In a recent Cyber Runway session, Tom Glason, CEO of ScaleWise, shared insights on optimizing B2B sales strategies. With over 20 years of experience in B2B tech and leadership roles across startups and scaleups, Tom provided a roadmap for improving sales processes, from effective discovery calls to engaging product demos.