Daily Archives: January 5, 2026

WTF is the Fellegi–Sunter Model? A Practical Guide to Record Matching in an Uncertain World

The Fellegi–Sunter model is the foundational probabilistic framework for record linkage… deciding whether two imperfect records refer to the same real-world entity. Rather than enforcing brittle matching rules, it treats linkage as a problem of weighing evidence under uncertainty. By modelling how fields behave for true matches versus non-matches, it produces interpretable scores and explicit decision thresholds. Despite decades of new tooling and machine learning, most modern matching systems still rest on this logic… often without acknowledging it.

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The Ivy Lee Method: Public Relations, Productivity, and Propaganda

Ivy Lee shaped the modern world of public relations by mastering narrative control, pioneering a simple yet powerful productivity method, and reframing truth as both tactic and ethic. This article explores Lee’s legacy, from press release orchestration and the “two-way street” philosophy to his morally ambiguous work for industrial giants, ending with a practical guide to applying his enduring techniques today.

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Aligning the Data Platform to Enterprise Data & AI Strategy

This article establishes the data platform as the execution engine of Enterprise Data & AI Strategy in Financial Services. It bridges executive strategy and technical delivery by showing how layered architecture (Bronze, Silver, Gold, Platinum), embedded governance, dual promotion lifecycles (North/South and East/West), and domain-aligned operating models turn strategic pillars, architecture & quality, governance, security & privacy, process & tools, and people & culture, into repeatable, regulator-ready outcomes. The result is a platform that delivers control, velocity, semantic alignment, and safe AI enablement at scale.

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