Tag Archives: behavioural design

Hard-Wired Wetware I: From Attention Extraction to Human Integration

As automation surpasses human traffic and synthetic actors permeate public, semi-private, and gaming ecosystems, the web is reorganising around a new extraction layer. Large language models collapse the cost of human emulation, shifting platforms from attention capture to human integration. The next phase of the internet does not replace people with machines. It recruits them as psychological infrastructure: wetware that supplies legitimacy, empathy, and consequence to autonomous systems.

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Snapchat’s Settlement Is Not the Story: The End of “We’re Just Platforms” Is

Snap’s quiet settlement of a social media addiction lawsuit is not a legal footnote, but a signal that the long-standing claim of platform neutrality is failing. As courts begin to scrutinise design-driven harm, exploitation does not disappear; it evolves. In a post-AI social environment, the greatest risk is no longer overt addiction, but systems that simulate agency and authorship so convincingly that dependency feels like sovereignty: posing a deeper threat to dignity than compulsion ever did.

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