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While The BBC And Guardian Fiddle As Rome Burns, Google Is Quietly Destroying The Web It Depends On

Guardian gets it wrong again: the real story isn’t “creator journalism”, it’s Google cutting its own throat. The real threat to journalism is not YouTubers, Substack writers, or “creator journalism”, but Google quietly destroying the economic engine of the web it depends upon. By replacing outbound traffic with AI-generated summaries, Google is breaking the reciprocal model that sustained publishers, independent experts, and the open internet for 25 years. The result is not merely media disruption, but the slow collapse of the knowledge ecosystem AI itself requires to function.

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