Tag Archives: Cyber Runway

Neurodiversity and Cyber: Understanding One in Five of Your Industry with Mary Welton of Plexal

Neurodiversity is a vital consideration in cybersecurity, with one in five professionals in the industry identifying as neurodivergent. This article, based on a Cyber Runway: Scale session led by a Plexal Innovation Associate, explores the importance of neurodiversity, common misconceptions, and practical ways to support neurodivergent employees while maximizing their unique strengths.

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Cyber Runway: Scale 4.0 – Key Updates and Opportunities for Startups – New Year Briefing Notes

This article summarizes key announcements and discussions from the latest Cyber Runway: Scale session, including updates on the new Founders Forum, upcoming trade missions, regional events, and opportunities for startups to engage with investors and government stakeholders.

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Exit Strategy 2: Choosing the Right Exit Type: Trade Sale, IPO, or Private Equity?

When planning your business exit, selecting the right type of transaction is one of the most critical decisions you’ll make. Each exit type comes with its opportunities, challenges, and suitability based on your goals and the stage of your business. In this article, we’ll explore the key exit types, trade sale, Initial Public Offering (IPO), private equity (PE), and management buyout (MBO), and help you identify which might be the best fit for your business.

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Exit Strategy 1: Planning Your Business Exit: The Roadmap to Success

Every business journey eventually leads to a crossroads: the decision to continue growing, transition ownership, or step away entirely. An exit strategy is your blueprint for navigating this critical phase, allowing you to realize the value of your hard work while setting the stage for future success, whether yours or the business’s.

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Alternatives to Corporate Venture Capital

This article explores alternatives to Corporate Venture Capital (CVC) for organizations seeking innovation and strategic growth without directly investing in startups. Drawing insights from a Cyber Runway: Scale Accelerator Programme session, it outlines ten key strategies, including internal R&D, mergers and acquisitions, open innovation, and academic collaborations. Each approach is analyzed for its advantages and drawbacks, providing a comprehensive guide to help organizations tailor their innovation strategies based on their goals, resources, and risk tolerance.

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Corporate Venture Capital (CVC): A Comprehensive Guide

Corporate Venture Capital (CVC) is a strategic approach where corporations invest directly in startup companies. It blends the agility of venture capital with the strategic intent of established businesses. This article explores the history, benefits, drawbacks, and a step-by-step guide to leveraging CVC effectively.

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The Growth Equation by Andy Budd: Summary, Key Advice, and Critique

Andy Budd’s The Growth Equation examines how businesses, especially startups and scale-ups, can achieve sustainable growth by balancing expansion with operational stability. Budd identifies three key components of sustainable development: Product Market Fit, Efficient Operations, and Strategic Adaptability. The book offers actionable advice, including cultivating a learning culture, aligning growth with team capacity, and investing in leadership and culture.

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Investor Panel with Hattie Willis, Andy Budd, Joseph Aziz, and Andy Ayim MBE

This article summarizes key insights from a panel of experienced investors, Andy Budd (Seedcamp), Joseph Aziz (True Global), and Andy Ayim MBE (Angel Investing School), on navigating the fundraising journey. The discussion covers strategies for targeting the right investors, achieving product-market fit, and leveraging alternative funding sources, including corporate venture capital (CVC). Founders are advised to focus on why their team and timing are right, build strategic partnerships, and understand geographical and cultural differences in risk appetite. The panel emphasizes practical, actionable advice for founders to secure funding and build resilient businesses.

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Building a Team and Structure for Series A Growth

Lucy Bulley joined the Cyber Runway Scale programme to discuss the critical elements of team-building and organisational structure when preparing for Series A funding. She shared practical insights on hiring strategies, leadership development, and scaling operations to support high-growth cybersecurity startups.

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Understanding GAAP Accounting: What It Is and What It’s Not

This article explores the principles and practices of GAAP (Generally Accepted Accounting Principles), inspired by discussions on financial transparency and standardisation in accounting. It outlines the key features of GAAP, such as accrual-based accounting, comprehensive reporting, and compliance, while addressing its benefits in fostering investor trust and comparability across industries. The article also discusses the challenges businesses face in implementing GAAP and the potential solutions, such as affordable tools, to ease the transition. By balancing its advantages and hurdles, the article underscores the critical role of GAAP in business growth and strategic exits.

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Exit Planning Common Mistakes with Tom Stoten

Planning a successful business exit requires foresight, preparation, and a clear strategy. This article provides a structured roadmap to help businesses optimise their value, mitigate risks, and prepare for smooth transitions, whether through trade sales, private equity (PE), or IPOs. This guide distils complex processes into actionable advice tailored to small and medium-sized businesses (SMBs). It covers essential aspects like valuation drivers, transaction types, due diligence, and benchmarking while addressing common challenges faced by founders during the exit process.

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Marketing for Deal Generation: Insights from Tom Glason and Munya Hoto

In this Cyber Runway Scale session, Tom Glason and Munya Hoto of ScaleWise shared insights into how startups can leverage marketing to attract investment and strategic partnerships. The discussion covered branding, lead generation, and digital strategies that drive deal flow for early-stage cyber companies.

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Building Partnerships with Nicole Bucala

This article summarises Nicole Bucala’s insights on building effective partnerships in the fragmented cybersecurity industry, shared during the Cyber Runway: Scale programme. It explores key strategies, including sell-through, sell-with, and ecosystem integrations, alongside practical advice for startups on fostering relationships, creating mutual value, and timing partnerships effectively.

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From Startup to Scale: Lessons from Luke Wilson Mawer on Cyber Growth and Leadership

As part of the Cyber Runway Scale programme, Luke Wilson Mawer shared his experiences as a founder and discussed the challenges of scaling a cybersecurity startup. The session explored lessons learned, growth strategies, and the importance of resilience in a founder’s journey.

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Marketing Tech Talk with Sara Carty – Part 2 of 2

The recent session on marketing for startups, presented by Sarah, offered practical insights into developing impactful marketing strategies, especially for small teams or single-resource setups. Drawing from over 15 years of experience in tech, Sarah shared methods to define goals, understand target audiences, and create value-driven content.

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Marketing Tech Talk with Sara Carty – Part 1 of 2

The recent workshop provided valuable insights into crafting effective marketing strategies for startups with limited budgets. Hosted by Sarah, the session covered lead generation, content creation, social media, and operational tools. The discussion included tactical advice on leveraging existing resources, tools, and strategies to maximise impact while minimising costs.

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HubSpot vs. Pipedrive: A Comprehensive CRM Comparison

Choosing the right Customer Relationship Management (CRM) software is crucial for scaling your sales, marketing, and customer service efforts. Two of the most popular options available today are HubSpot and Pipedrive. Both platforms offer a range of features to help businesses manage their customer interactions and sales processes effectively, but they differ significantly in terms of their focus, pricing, and functionality.

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How to Develop Your ICP in 5 Simple Steps

In today’s competitive business landscape, identifying the right customers can make all the difference between sustainable growth and wasted resources. This is where an Ideal Customer Profile (ICP) comes into play. An ICP allows businesses to target organizations that are the perfect fit for their products or services, improving sales efficiency and overall customer satisfaction.

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ICP vs. Persona: What’s the Difference?

In sales and marketing, two concepts often come up when discussing customer targeting: the Ideal Customer Profile (ICP) and the Buyer Persona. While these terms are sometimes used interchangeably, they serve distinct purposes and focus on different aspects of your target audience. Understanding the difference between the two is crucial for aligning your marketing and sales efforts effectively.

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What is an ICP in Sales and Why is It Essential?

In the world of sales, focusing on the right prospects is key to success. One of the most important tools that sales teams use to achieve this is the Ideal Customer Profile, or ICP. But what exactly is an ICP, and why does it matter so much in today’s competitive marketplace?

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