Entity resolution has become one of the hardest unsolved problems in modern UK Financial Services data platforms. This article sets out a Bronze-layer–anchored approach to resolving customers, accounts, and parties at scale using SCD2 as the temporal backbone. It explains how deterministic, fuzzy, and probabilistic matching techniques combine with blocking, clustering, and survivorship to produce persistent, auditable entity identities. By treating entity resolution as platform infrastructure rather than an application feature, firms can build defensible Customer 360 views, support point-in-time reconstruction, and meet growing FCA and PRA expectations.