Innovation Canvas Example 2 – Psyber Inc.

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Psyber Inc. applies psychology to cybersecurity, developing behavioural risk dashboards that assess human factors behind cyber threats. Built on academic research in cyberpsychology, the platform translates user sentiment, stress, and behavioural data into actionable cyber risk insights. Psyber Inc. is led by a neurodivergent, female founder and focuses on ethical, responsible AI. It addresses rising demand for insider threat detection, resilience measurement, and human-centric cyber tools across defence, education, and enterprise. Here’s an example “innovation Canvas” for Psyber Inc.

This article is with thanks to Robin Kennedy and Emma Fadlon of Innovate UK, based on my time with the academic leaders on the 2025 CyberASAP cohort. Thank you!

Contents

Table of Contents

OPPORTUNITY

1. Needs
The human element is the biggest cyber vulnerability — from social engineering to burnout-related security lapses. Organisations struggle to measure and manage human factors in cyber risk.

2. Market
Growing market demand in cyberpsychology, cyber awareness, and insider risk management. Key sectors include defence, finance, education, and critical national infrastructure (CNI). Alignment with UK Government’s cyber skills and resilience agenda.

3. Impact

  • Economic: Reduces costs from breaches linked to human error or insider threats.
  • Societal: Protects users and staff from digital harm, including manipulation and abuse.
  • Policy/Academic: Adds empirical evidence and psychological frameworks to cyber practice.

OFFER

4. Approach
Development of a behavioural risk dashboard, blending psychology, sentiment analysis, and cyber threat data. Uses proprietary models to assess and visualise the ‘human risk surface’.

5. Value Proposition
Bridges the gap between cybersecurity and psychology. Offers organisations actionable insights into user vulnerability, resilience, and engagement — a novel capability missing from traditional cyber tools.

6. Experience
Accessible web-based dashboards and bespoke assessments. UX influenced by behavioural science. Pilots with early partners to validate engagement, insights, and usability.

CAPABILITY

7. R&D
Academic-to-industry transfer of IP rooted in MSc Cyberpsychology and ongoing PhD work. Collaborations with Aston University and select institutions. Emphasis on ethical AI and responsible HCI design.

8. Operations
Lean early-stage team with shared ops from Cyber Tzar and research support from NTU and Aston. DevOps aligned to agile MVP delivery and scalable cloud infrastructure.

9. Finance
Seed-stage; currently bootstrapped. Targeting early innovation grants and private investment. Lean cost base, with phased roadmap for MVP, user pilots, and commercialisation.

10. Leadership
Neurodivergent, female-led founder with deep psychological and research credentials. Backed by experienced cyber entrepreneurs. Combines lived insight with applied research rigour.

11. IP
Emerging IP portfolio from behavioural risk models and dashboard architecture. Potential for joint IP with academic partners. Clear route to trade secrets protection and future patents. Patent pending.

12. Rules
Adheres to GDPR, ethical guidelines for psychological research, and AI safety principles. Frameworks aligned to UKRI, ICO, and ISO/BS standards for human-in-the-loop systems.

NEXT ACTIONS

  • Complete MVP of behavioural risk dashboard — in development
  • Pilot partnerships with CNI, defence, and education — express interest at hello [at] psyberinc [dot] com
  • Secure seed funding and academic grant support — in progress
  • Publish findings from qualitative and computational research — planned Q3 2025
  • Develop Responsible AI and HCI policy briefing series — underway