This article examines who consumes a modern Financial Services data platform and why their differing needs must shape its architecture. It identifies four core consumer groups, operational systems, analytics communities, finance and reconciliation functions, and governance and regulators, alongside additional emerging consumers. By analysing how each group interacts with data, the article explains why layered architectures, dual promotion flows, and semantic alignment are essential. Ultimately, it argues that platform value is defined by consumption, not ingestion or technology choices.
Contents
- Contents
- 1. Introduction
- 2. The Four Core Consumer Categories in Financial Services
- 3. Operational Systems & User Applications
- 4. Analytics, Quants, and Actuaries
- 5. Financial Reconciliation, Finance, and Controlling
- 6. Governance, Risk, Compliance, and Regulatory Consumers
- 7. Additional (Speculative but Real) Consumer Classes
- 8. How the Platform Must Evolve to Serve All These Consumers
- 9. Summary: Know the Consumers, Design the Platform Around Them
- Appendix: Consumer Mapping Table
1. Introduction
In a modern Financial Services (FS) organisation, a data platform is far more than a technical system. It is an economic engine, a regulatory safety net, a risk control surface, and a value accelerator for an enormous diversity of user groups whose needs and worldviews differ radically.
This article answers a foundational question:
Who consumes a Financial Services data platform — and what do they actually need?
Understanding the consumers is essential because a data platform is defined by how it is used. A core architectural principle is that:
Product is defined by consumption.
Not ingestion.
Not storage.
Not engineering purity.
But consumption.
This principle shapes the rest of the architecture: from Bronze/Silver/Gold/Platinum layers, to East/West sandboxing, to North/South code promotion, to how business value is measured.
This article now maps the actual consumers of a modern FS data platform, outlines their expectations, explains how they interact with the architecture, and describes how the platform must evolve to support all of them simultaneously.
2. The Four Core Consumer Categories in Financial Services
Across major banks, insurers, payments processors, wealth managers, and fintechs, four primary classes of consumers appear consistently:
- Operational Systems & Customer-Facing Apps
- Analytics Communities (Quants, Actuaries, Data Scientists)
- Financial Reconciliation & Controlling Functions
- Governance, Risk, Compliance, and Regulators
Additional speculative but realistic consumer classes also exist, as we’ll explore later.
Each class interacts with data differently.
Each requires a different shape of data.
Each depends on different layers of the platform.
This is the core reason why modern FS architecture must expand beyond simple Bronze → Silver → Gold to include Gold and Platinum, and must support both North/South and East/West promotion flows.
Let’s dive into each consumer category in detail.
3. Operational Systems & User Applications
Operational systems place the hardest real-time constraints on a data platform. Their primary concern is not analytical richness or historical depth, but predictability, stability, and safety under load.
Reliability, stability, predictability and the North/South world
Operational systems remain the beating heart of FS institutions:
- mobile banking apps
- customer portals
- accounting and ledger systems
- underwriting engines
- claims systems
- risk engines
- payments switches
- collections systems
- customer support tooling
These systems consume data in real time, with expectations of:
3.1 Stability > flexibility
Operational systems are intolerant of schema drift.
They need stable tables, clear SLAs, and minimal change.
3.2 North/South code promotion
Traditional promotion path:
DEV → TEST → UAT → PROD
Operational teams cannot experiment on production-like data.
They require predictable pipelines, strict approvals, and release management.
3.3 They typically consume Silver and Gold
- Silver gives them clean current-state master data
- Gold gives them derived business logic
Operational systems rarely touch Bronze.
3.4 They are latency-sensitive
Operational journeys break if data stalls.
3.5 They prefer APIs over datasets
Operational consumption patterns include:
- REST/GraphQL APIs
- Feature stores
- Operational Data Services
- Derived aggregates in Gold
- Domain services built on top of Gold
4. Analytics, Quants, and Actuaries
Where operational systems optimise for safety, analytics communities optimise for discovery. Their value comes from asking new questions of data, often in ways that were not anticipated when the data was first ingested.
Exploration, flexibility, discovery and the East/West world.
Analytics users are fundamentally different from operational teams.
They need:
- rich data
- deep history
- sandboxes
- freedom to experiment
- rapid iteration
- minimal friction
- fewer governance barriers when exploring
4.1 They consume Bronze, Silver, and Gold — depending on use case
- Quants: often work directly from Bronze (SCD2), Silver, and Gold.
- Actuaries: love historical continuity — Bronze is invaluable.
- Data scientists: often require full history and denormalised Gold views.
- BI/A&I analysts: mostly Silver and Gold.
4.2 East/West promotion model
Unlike operational teams, analytics teams need horizontal promotion:
- create sandbox copies of production data
- test ideas safely
- train models
- build prototypes
- refine features
- share insights
- selectively promote successful outputs into Gold
This is essential for:
- quants running Monte Carlo simulations
- actuaries evaluating stress scenarios
- ML teams iterating through hundreds of feature sets
- analysts exploring anomalies
- data science teams needing versioned datasets
4.3 They value flexibility > stability
Operational teams fear schema drift.
Analytics teams embrace it.
This reflects a fundamental difference in mental models:
Data scientists and actuaries see data structurally differently from operational teams.
Their mental models differ.
This is why they often work best in:
- East/West sandboxes
- Rapidly mutable data views
- Reusable pattern libraries, not rigid schema contracts
- Gold and Platinum layers with well-defined semantics
4.4 They rely on the platform to democratise velocity
Velocity grows when teams share:
- ingestion patterns
- SCD2 patterns
- transformation frameworks
- modelling templates
- sandboxing patterns
Velocity is a first-order KPI for analytics communities.
5. Financial Reconciliation, Finance, and Controlling
Finance and reconciliation functions operate under a different mandate again: not speed or flexibility, but correctness, determinism, and the ability to prove outcomes after the fact.
Accuracy, determinism, reproducibility, and traceability.
These teams include:
- Finance controllers
- Treasury
- Financial risk
- Ledger reconciliation functions
- IFRS 9/17 teams
- Product controllers
They need:
5.1 Deterministic, reconcilable truth
Reconciliation teams cannot tolerate inconsistency.
They must align:
- ledger balances
- transaction flows
- exposure data
- position data
- accounting entries
- actuarial movements
5.2 They rely heavily on both Bronze and Gold
- Bronze gives point-in-time truth
- Gold gives reconciled business logic
- Silver helps operational reporting
5.3 They require reproducibility
“What did we know on March 31st?” must be answerable.
Bronze SCD2 provides that answer.
Many Financial Services data platforms fail not because calculations are incorrect, but because history has been overwritten. When Silver replaces Bronze as the system of record, organisations lose the ability to answer regulatory questions such as “what did we know at the time?” or “which data informed this decision?”. This failure mode is a common root cause of reconciliation breaks, audit findings, and prolonged regulatory remediation programmes.
5.4 They work with the platform under strict controls
Access must be:
- audited
- consistent
- permissioned
- governed
They are a major driver for Platinum layer semantics, because misalignment of definitions between teams can cause massive financial discrepancies.
6. Governance, Risk, Compliance, and Regulatory Consumers
Governance and regulatory consumers rarely use data to make business decisions directly. Instead, they use it to test whether decisions, processes, and controls were lawful, traceable, and defensible.
Introspection, lineage, lawful basis controls, retention, and PII governance.
These teams include:
- Data Governance
- Risk Management
- Compliance
- Internal Audit
- External Regulators (FCA, PRA, ICO)
- SMCR accountability leads
They consume metadata about data, not just data itself.
Their needs include:
6.1 Lineage and impact analysis
“What transformed what?”
“How did this KPI get calculated?”
“Where did this attribute originate?”
6.2 PII and GDPR controls
- lawful basis tagging
- data minimisation
- retention frameworks
- subject access requests
- anonymisation / pseudonymisation
6.3 Temporal queries
“What was the customer profile at the time of complaint?”
“What data existed during a breach period?”
Bronze SCD2 is essential here.
6.4 Semantic alignment
Governance functions fundamentally depend on the Platinum layer:
The conceptual model defines what data means, not just how it is stored.
6.5 Control surfaces
They require levers to control:
- lifecycle
- retention
- quality
- access
- lineage
- accuracy
These are the “control planes” of a modern FS platform.
7. Additional (Speculative but Real) Consumer Classes
Beyond the core consumer groups, several other teams interact with the platform in ways that expose edge cases, long-tail risks, and emerging regulatory expectations.
These include:
7.1 AI & Machine Learning Teams
ML teams straddle both analytics and operational worlds.
They consume:
- Silver master data
- Gold feature sets
- Bronze history
- Platinum conceptual semantics
They demand:
- repeatability
- feature consistency
- versioned datasets
- low-friction experimentation
- high-fidelity historical data
These teams stress-test the platform’s ability to combine historical truth, semantic consistency, and rapid iteration without breaking operational guarantees.
7.2 External Auditors
They require:
- Bronze temporal data
- lineage diagrams
- reproducibility proofs
- documentation trails
They validate not outcomes, but the platform’s ability to reproduce evidence consistently under scrutiny.
7.3 Customer Remediation & Complaints Teams
They need Bronze more than anyone else.
They reconstruct:
- what the bank knew
- when it knew it
- how decisions were made
- what customer was told or invoiced
These teams often surface platform weaknesses years after decisions were made, when only historical truth can resolve disputes.
7.4 Fraud & Financial Crime Units
They rely on:
- Bronze history for pattern reconstruction
- Gold behavioural segments
- Silver customer profiles
Their effectiveness depends on long temporal windows and behavioural reconstruction, not just current-state accuracy.
7.5 Regulatory Sandboxes (ICO, FCA, PRA)
Increasingly common.
They require:
- synthetic datasets
- anonymised Bronze copies
- clear data provenance
These environments require the platform to demonstrate governance maturity without exposing live customer data.
8. How the Platform Must Evolve to Serve All These Consumers
Supporting all of these consumers simultaneously requires architectural choices that go beyond tooling, and instead shape how change, risk, and meaning are managed across the platform.
These include:
8.1 Layered architecture
- Bronze = historical truth
- Silver = current-state truth
- Gold = business meaning
- Platinum = conceptual meaning
Each group consumes a different subset.
8.2 Both promotion flows
- North/South for safe, controlled operational changes
- East/West for exploratory analytics, sandboxes, ML modelling
Both are essential.
8.3 Reusable patterns
Velocity increases when:
- ingestion
- SCD2
- cleansing
- Gold derivation
- access patterns
- quality checks
- lineage reporting
are standardised.
A core principle of effective data platforms is that:
Velocity and enabling business-facing teams depends on shared patterns.
8.4 Domain over technology
A modern FS platform must avoid building microservice-shaped anti-patterns just because they feel “tech-fashionable.”
Data services should reflect business domains, not technical purity.
The architectural implication is clear:
Microservices are not the same as business domain services — we must not contort architecture into inefficiency to align with a technical ideal.
9. Summary: Know the Consumers, Design the Platform Around Them
A modern Financial Services data platform is consumed by:
- operational systems
- analytics teams
- quants & actuaries
- finance controllers
- reconciliation teams
- governance & compliance
- auditors
- customer remediation
- fraud teams
- ML teams
- regulatory bodies
- business owners
- domain product teams
Each has distinct expectations.
Each consumes different layers of the architecture.
Each requires different lifecycle processes (North/South vs East/West).
Each relies on the platform in different ways to create value.
This diversity is why:
- Bronze must store full history
- Silver must present clean current state
- Gold must provide business context
- Platinum must unify conceptual meaning
- East/West and North/South must both exist
- Value must be measured by consumption
A platform that understands its consumers can evolve safely, satisfy regulators, and deliver sustained business value. A platform that ignores them optimises for ingestion and storage while slowly becoming shelf ware.
Appendix: Consumer Mapping Table
To make the preceding analysis more concrete, the following table maps each major consumer group to how they actually interact with the data platform in practice. It is not intended as a prescriptive operating model, but as a lens for understanding why different consumers impose different architectural constraints, promotion flows, and risk profiles on the platform.
| Consumer Group | Primary Platform Layers | Promotion Flow | What They Optimise For | Failure Mode if Misdesigned |
|---|---|---|---|---|
| Operational Systems & User Applications | Silver, Gold | North/South | Stability, latency, predictability | Schema drift, runtime failures, broken customer journeys |
| Analytics, Quants, & Actuaries | Bronze, Silver, Gold (sometimes Platinum) | East/West | Exploration velocity, flexibility, discovery | Innovation throttling, unsafe workarounds, duplicated logic |
| Finance, Reconciliation & Controlling | Bronze, Gold (Silver for ops reporting) | North/South (with controlled replay) | Determinism, reproducibility, auditability | Reconciliation breaks, restatements, regulatory findings |
| Governance, Risk & Compliance | Bronze, Platinum (metadata-first) | Neither (control plane) | Lineage, lawful basis, temporal truth | Inability to explain decisions, SAR failures, s166 risk |
| AI & Machine Learning Teams | Bronze, Silver, Gold, Platinum | East/West → North/South | Feature consistency, repeatability, model governance | Model drift, irreproducible decisions, operational ML risk |
| Customer Remediation & Complaints | Bronze | Read-only, time-sliced | Historical reconstruction, evidence | Inability to resolve disputes, prolonged remediation |
| Fraud & Financial Crime Units | Bronze, Gold, Silver | East/West (analysis) | Pattern reconstruction, long horizons | Missed fraud patterns, false positives |
| External Auditors & Regulators | Bronze, Platinum (lineage & semantics) | None (inspection) | Evidence, traceability, defensibility | Adverse audit opinions, regulatory escalation |