And so, dear reader, whoever you may be, here we are. Thirty-something articles in, and the word bollocks has been rendered almost entirely meaningless. Like the terms AI, Web3, or disruption, it’s been stretched, squeezed, and shouted so often it’s begun to sound like an apology for caring too much.

This was never about being contrarian for sport, although I do love being contrarian. The “More Bollocks” series was born of a simple urge: to call things what they are. Not what press releases say they are. Not what LinkedIn grifters want them to be. Just what they are: mostly nonsense, half-truths, bad incentives, or marketing wrapped in pseudo-profundity. No, this was “Bills Hicks on Marketing”, not hype, pretending to be progress.

From the More AI Bollocks to More Alan Turing Invented Computing Bollocks, we’ve covered everything from broadband to Banksy. Along the way, we’ve skewered cyber, eviscerated influencers, giggled at the startup community (“one hundred million dollars!“), kicked quantum while it was entangled, flipped the finger at Damien Hirst, and raised an eyebrow at Birmingham’s defensive optimism.

We’ve watched technologies rebranded as revolutions, trends dressed up as salvation, and dead ideas zombified with new logos. And for every promise of transformation, there’s been a trail of cluttered dashboards, pointless jargon, and unpaid interns crying into their productivity apps.

But here’s the thing: this was never really about the internet, or startups, or wearable tech. It was about belief. Specifically, the kind of belief that no longer asks questions. The kind that replaces curiosity with conformity. The kind of belief that allows bollocks to go unchecked for so long it becomes orthodoxy.

So this is it. No more bollocks. At least not for now. A Farewell to Bollocks one could say.

Not because we’ve run out of things to mock, but because the work is done. The cow’s been milked. The dead horse flogged. The metaverse demo has crashed, the AI pitch deck recycled, and someone at Oracle released another puff piece about their cloud initiatives, while a drone at Microshite schedules another mandatory Windows update.

If you’ve stuck around this long, cheers. You’ve likely spotted a recurring theme: the real enemy isn’t technology, or hype, or the corporate shills flogging both… it’s unquestioned nonsense. And remember kids, the words of WS Burroughs:

if everything is permitted, then nothing is true… if nothing is permitted, then everything is true…