Elon Musk’s Twitter, aka X, versus Mark Zuckerberg’s Threads. When giants of the tech world go “head to head” what happens? As the pundits predict will Threads trounce Twitter? Read on…
In the realm of social media, where platforms rise and fall at lightning speed, one thing remains constant: Twitter’s reign as the undisputed champion of conversation. The recent buzz surrounding Mark Zuckerberg’s Threads app may have caused a stir, but it’s clear that Twitter continues to dominate the conversational landscape. Let’s delve into why Threads, built over Instagram and Facebook, is unlikely to dethrone Twitter and why users will ultimately flock back to the original microblogging giant.
Threads’ Traffic Decline
Threads may have enjoyed a meteoric rise, attracting a staggering 100 million users within five days of its launch. However, its success proved fleeting as daily traffic plummeted by over 50% in just a week, according to data from Similarweb. From a peak of 49 million daily visitors on July 7, Threads saw numbers dwindle to a mere 23.6 million by July 14. Mark Zuckerberg himself acknowledged this decline and admitted the challenge of retaining users in his message on the app.
The Instagram and Facebook Connection
Threads’ downfall can be traced back to its foundation on Instagram and Facebook. While these platforms excel in various aspects of social media, they lack the engaging nature required for conversational interactions. Instagram primarily focuses on visual content, and Facebook is more suited for connecting with friends and family. Both fall short when it comes to fostering the fast-paced, real-time discussions that Twitter thrives on.
Shrinking Usage and Twitter’s Resurgence
Not only did Threads experience a drop in daily traffic, but users also spent significantly less time on the app. Average daily usage plummeted from 20 minutes to a mere five minutes, indicating a lack of sustained engagement. In a fascinating twist, Twitter itself witnessed a slight decline in traffic during Threads’ initial two days. However, historical patterns suggest that this dip is temporary, and users will inevitably return to Twitter’s tried-and-true platform.
Despite the initial hype surrounding Threads and its promising user base, it is evident that Twitter remains the ultimate destination for conversational social media. Threads’ decline in daily traffic, coupled with its foundation on Instagram and Facebook, underlines its inability to compete with Twitter’s unique appeal. As users gravitate back to the familiar realm of Twitter, it reaffirms the platform’s unrivalled status as the true king of conversation in the social media landscape. Twitter is the Twitter Killer.